Learning Outcomes: Sales & Marketing Management BAS

  1. Design comprehensive marketing strategies and plans for market penetration, acquisition, and growth of market share.
    • Supports Core Ability: Think Critically and Solve Problems
  2. Develop social media and mobile marketing strategies attracting prospective new clients while preserving the current customer base.
    • Supports Core Ability: Think Critically and Solve Problems
  3. Develop sales and marketing assessment protocols integrating ethics and corporate social responsibility into marketing strategies and decisions.
    • Supports Core Ability: Think Critically and Solve Problems
  4. Analyze the marketing environment including company capabilities, macro-environmental factors, and technological advances.
    • Supports Core Ability: Think Critically and Solve Problems
  5. Assess consumer behavioral patterns including psychological, situational, and social factors influencing the consumer decision-making process.
    • Supports Core Ability: Model Ethical and Civic Responsibility
  6. Formulate competitive business-to-business marketing strategies governing the proposal, negotiation, and selection processes.
    • Supports Core Ability: Think Critically and Solve Problems
  7. Evaluate global market entry strategies (e.g., exporting, contract manufacturing, franchising, foreign direct investment, licensing, joint ventures, and strategic alliances).
    • Supports Core Ability: Think Critically and Solve Problems
  8. Examine marketplace segmentation, targeting, and positioning as comprehensive marketing strategies.
    • Supports Core Ability: Think Critically and Solve Problems
  9. Develop market research processes and protocols for research design including data collection and analysis from primary and secondary data sources.
    • Supports Core Ability: Think Critically and Solve Problems
  10. Evaluate key marketing decisions for product branding and mix, product line extensions, repositioning, labeling, and packaging.
    • Supports: Think Critically and Solve Problems
  11. Explore new product development including the Diffusion of Innovation Theory, and product life cycle.
    • Supports: Think Critically and Solve Problems
  12. Examine competing pricing concepts establishing value for our customers.
    • Supports: Think Critically and Solve Problems
  13. Develop pricing methods (e.g., cost-based, competition-based, value-based) and pricing strategies (e.g., everyday low pricing, high/low pricing, and new product pricing).
    • Supports: Think Critically and Solve Problems
  14. Create procedures and processes for marketing channel design and effective supply chain management.
    • Supports: Think Critically and Solve Problems
 
 
 
 

Related Resources

 
 
 
 

For questions about this program's Learning Outcomes contact:

Kimberly Greene
321-433-7727
greenek@easternflorida.edu